A short Honda spec Ad focused on expressing and relating the freedom the sea offers with the freedom the Honda motorcycle can give.
The motorist tames their motorcycle to navigate the road much like a kite surfer tames their kite to navigate the waves.

Adapting the story dynamically as opportunities arose, such as the unplanned inclusion of kite surfers, was an engaging challenge. The story quickly became about how the motorcyclist tames their bike to traverse the roads like the kite surfer’s use their kite to traverse the waves.
The one-day shoot utilized two different cameras, requiring careful matching in post.
The colour grading process aimed to create a cohesive filmic look that bridged the kite surfers and the motorcyclist similarities.